WOW
CAKES

NEW
IDENTITY

BRANDING / PRINT DESIGN / GRAPHIC DESIGN / LOGO / 

Lancashire Gluten Free approached One Studio looking for a new name and new identity for their wonderful range of gluten free cake mixes.

The name WOW came from the statement 'without wheat' and fitted the company perfectly as it summed up the reaction of people after tasting these wonderful products. The logo adapted a modern and free flowing script font to truly become the icing on the cake.