EVERBODY THINK CAMPAIGN
IDEA AND IDENTITY
BRANDING / PRINT DESIGN / GRAPHIC DESIGN / LOGO /
As part of a creative tender, One Studio pulled together an identity and concept for Barnsley Council's Everybody Think Fly tipping campaign.
The brief was to use images of Barnsley beauty spots and show how the view and area could be spoiled by the senseless and thoughtless illegal dumping of rubbish. We combined simple illustration with photography to obscure the beauty of the shots and visually show how rubbish can impair the view. The logo had to appeal to a wider audience so we designed it to be eye-catching, flexible and not what you would expect from a council. Sadly, we weren't successful on this occasion, but we still love it!