BETTERYOU

VITAMIN D AWARENESS WEEK CAMPAIGN 2017

ADVERTISING / WEB DESIGN / GRAPHIC DESIGN / PRINT DESIGN / EMAIL / CAMPAIGN /

Vitamin D is very important for strong bones and general good health and Vitamin D Awareness Week aims to highlight the importance of this vitamin and supplementation.

Working with pioneering health company BetterYou, we designed the look and feel and much of the supporting literature for their yearly campaign. Supported by renowned foodie Tonia Buxton, the campaign focused on Public Health England’s advice that everyone, no matter age or health, should be supplementing vitamin D. The campaign used charming hand drawn style illustrations and complimentary typography to convey the tailored messages which were then used across all supporting material such as a campaign microsite, leaflets and posters and online banners and emails.